The highly-rated and trendy Hoxton Hotel (in the Shoreditch area to the east of central London) holds periodic £1 flash sales.
These amazing sales are held at regular intervals every few months.
They usually take place on a specific time and date announced a few days in advance, with around 1000 rooms given away at a special promotional price (though many are at £29 rather than £1).
The Hoxton gets good guest reviews (examples shown below) and is currently in TripAdvisor’s top 20 London hotels.
Guests appreciate the “no fuss” and friendly service as well as the cozy atmosphere in the hotel’s common areas.
Even without the sale prices are generally reasonable and often under £100. So the promotional rooms are a real steal!
But you’ll need to be super-fast on the trigger. During the most recent promotion, all £1 rooms were sold in about 4 minutes. You may book no more than 1 room for 1 night at the special rate.
There is a rather helpful “user guide” to maximise your chances of grabbing a £1 or £29 room published at the hotel’s official website in the days before the sale.
The promo is a matter of luck and timing and you could easily miss out. Would it still then be worth considering the Hoxton?
Reading through some of the bang up-to-date guest comments from TripAdvisor below, even £100 would be fair value, let alone £1!
The Hoxton was opened in 2006 and brands itself “The Urban Lodge”.
It has lounge seats, fireplaces and modern furnishings around its lobby area. The look is cutting-edge and modern with a warehouse feel to it and there is also plenty of art on display.
Though the location has its own amenities, it is not central London. You’ll need to take the tube or a bus into the West End. It is however convenient for Liverpool Street if you’re flying in or out of Stansted airport.
Rooms are furnished in modern style with flatscreen tvs and lots of “quirky” mod-cons. There are nice extra touches like the Pret a Manger Lite breakfast, fresh milk in the fridge, duck down duvets and free WiFi.
In fact, the “quirkiness” of the hotel – reflected in the witty wording of signs and so on – is similar to the Malmaison London which we’ve also featured.
Bear in mind that guest rooms at the Hoxton are not always huge but are certainly functional and well-designed.
The best rooms are apparently in the back on the upper floors but do check first: you could cheekily ask the friendly staff to make a suggestion.
Keep an eye out at London Hotels Insight to be notified of this and other great London offers, including the Travelodge £19 room sale. Better still, follow us on Twitter to stay informed of the best London hotel bargains.
Do also read our overview of other great “luxury budget” hotels in London.
Photo credits: The Hoxton Hotel.