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Top 3 “Priority Club Rewards” London hotels.

by Rajul on August 24, 2009

Priority Club Rewards is one of the world’s premier hotel loyalty schemes

Priority Club Rewards is one of the premier hotel loyalty schemes

InterContinental Hotels Group (IHG) is the largest hotel management company in the world, at least when ranked by “number of rooms”.

This article aims to guide members of the IHG “Priority Club Rewards” loyalty programme to identify the best options for your stay in London.

The company manages brands as diverse as Crowne Plaza, Holiday Inn, Hotel Indigo, Intercontinental, Express by Holiday Inn and several others.

I’ve visited their smart global head office several times.  On each occasion, I’ve been impressed by the resources they put it into giving each brand its own individual personality.  Everything is driven from the brand.

Although each of IHG’s hotel brands has a different positioning, service style and price point, all should fall under the umbrella of this single global loyalty programme.  But do check the terms of your programme to ensure that you can claim and redeem points before booking your hotel.

Assuming this is the case, doesn’t it make sense to find the best hotel in London according to TripAdvisor reviews rather than pick one randomly?

We’ve researched and picked the top-rated hotel for each of the main IHG brands below.  Please note that any prices given are indicative only: do check our meta-search tool to ensure you get the best deal.

Check the best rate for IHG brand hotels in London from 30+ hotel booking sites

The Holiday Inn Express Park Royal is the best-value IHG hotel in London

The Holiday Inn Express Park Royal is probably the best-value IHG hotel in London

1. Best Holiday Inn or Holiday Inn Express (“value”: usually for around £100 or less)

The vote on TripAdvisor clearly goes to the Holiday Inn Express Park Royal, currently ranked in the top 60.  I was initially surprised by this since Park Royal is not the most convenient and salubrious area of London (although there is now the large new Westfield shopping mall close by).  However, maybe as a result of this, this hotel offers great value for money and is also close to the tube.  Most guest comments say that staff are friendly, rooms are clean and the hotel delivers as it’s supposed to very consistently.  And for the attractive price on offer you can’t really argue.

Check the best rate for Holiday Inn Express Park Royal from 30+ hotel booking sites

The Crowne Plaza Shoreditch is especially suited to business guests who wish to be near London's financial district

The Crowne Plaza Shoreditch is particularly suited to business guests and near London's financial district

2. Best Crowne Plaza (“mid-range”: often around £150)

The Crowne Plaza London Shoreditch again surprises me as a location because it’s away from all the sights and amenities of the West End.  But this is again probably why it offers sound value and is in the TripAdvisor top 70 at the time of writing.  Guests love the fact that rooms are modern and often have nice bathrooms.  The hotel also offers free internet access and is about 10 minutes walk from Liverpool Street tube.  It’s not far from Brick Lane which has some of London’s most authentic Indian restaurants.

Check the best rate for Crowne Plaza Shoreditch from 30+ hotel booking sites

The InterContinental on Park Lane is undoubtedly IHG's swankiest London hotel

The InterContinental on Park Lane is undoubtedly IHG's swankiest London hotel

3. Best InterContinental (“premium”: usually £200+)

This is less of a surprise since the InterContinental on Park Lane is the company’s flagship London hotel and is currently in TripAdvisor’s top 90 (though it is actually ranked slightly lower than the abovementioned cheaper options).  You can certainly expect more polished service, good rooms and nice breakfasts here, however some guest reviews have the opinion that it somehow lacks the “wow factor” you’d want from a 5 star hotel.  At this price there are other options with equally good central London locations; however, if you’re with the loyalty programme and want IHG’s most upscale London hotel then this is still probably your best bet.

Check the best rate for InterContinental Park Lane from 30+ hotel booking sites

Finally, another IHG hotel worth mentioning is the Holiday Inn Express Swiss Cottage (handy if you want to spend time on gorgeous Hampstead Heath), already touched on in an earlier feature.

If you enjoyed this article, we have also written a similar blog feature on London’s best Hiltons.

Get the best-value London hotel deal from 30+ booking sites in 1 click

Photo credits: InterContinental Hotels Group.

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