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The Langham bets big on its suites.

by Rajul on June 25, 2010

The Infinity Suite is already one of London's most expensive and hi-tech luxury suites

To experience luxurious grandeur in the heart of one of the world’s most desirable capital cities, the Langham London – owned by Langham Hotels International – has long been one of the most sought-after addresses.

But keen to avoid resting on its laurels, the company is set to make several million pounds worth of improvements to its flagship London hotel.

The Langham has already seen £80 million pumped into an extensive refurbishment in recent years.  It is now seeking to consolidate its position as one of Europe’s premier hotels by upgrading its suites.

As well as upgrading the hotel’s 25 existing suites, LHI have enlisted interior design experts Richmond International to design a new presidential suite to complement the hotel’s flagship Infinity Suite.

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The unique infinity bath at the Langham's Infinity Suite - where a stay will set you back several thousand pounds a night

The Infinity Suite was opened in 2005 and already featured here as one of London’s 4 most expensive rooms.  It is popular among the well-heeled and celebrities, boasting an imposing 235 square meters of floor space.

The new Regent Suite is almost as large at 166 square metres and consists of two bedrooms – each with their own private sitting rooms – along with a third room which can be used as a boardroom.

The suite will also offer the services of a dedicated butler, naturally – as well as a fully-stocked bar and optional extras like a private chauffeur.

Overlooking Portland place from a vantage point above the hotel’s grand entrance, the Regent Suite is expected to open shortly, with a princely price tag of over £5000 per night.  Only the mega-rich need apply to stay there!

More than £1m has been pumped into the suite’s renovation.

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The upgraded Regent Suite at the Langham will strengthen the hotel's hand in the increasingly competitive ultra-deluxe suite market

The hotel’s other suites are also seeing extensive refurbishment and are to be renamed after London’s famous squares (e.g. “Trafalgar” and so on).

With the 2012 Olympics fast approaching, the company’s bold move of investing serious money at the end of a recession is expected to pay off.

We feel that this is also related to some jostling for position among London’s leading deluxe hotels like the discreetly grandiose Dorchester, the value-loving Lanesborough and Art Deco gem Claridge’s.

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And this, as all of them nervously anticipate the long-awaited (and much delayed) re-opening of the remodelled Savoy later this year which will flood even more expensive hotel rooms onto the market.

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It will be absolutely fascinating to see which of London’s luxury hospitality standard bearers will add enough value to thrive in an increasingly competitive environment while continuing to justify expensive room rates.

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Photo credits: Langham Hotels International.

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