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Hilton rides wave of London’s hotel boom.
In the run up to the London 2012 Olympic Games, the capital has seen an unprecedented rush of hotel expansion, with high profile renovations and new builds the name of the game. Hotel giant Hilton Worldwide recently announced that it will open two new London Hiltons on the South Bank, provisionally slated for opening in 2013 (interestingly after the Olympics).
It seems that amidst the flourish of activity in the city’s hotel sector, Hilton is keen to reinforce and revamp its own presence in London. The announcement of these two new hotels follows hot on the heels of two new openings by the group under its subsidiary brands – London Syon Park (a Waldorf Astoria hotel) and the Doubletree by Hilton London West End.
The two new planned additions to Hilton Worldwide’s already impressive portfolio of London properties will be given the names “Hilton London Southbank” and “Hampton by Hilton London Waterloo”.
Boost to London hotel jobs
The firm has revealed that these two new openings will create in excess of 500 new hotel jobs in the capital – adding to the current boom in hotel sector employment, particularly in relation to luxury hotel jobs.
The Hampton by Hilton London Waterloo will have approximately 280 rooms, making it one of the brand’s largest non-US hotels and confirming how seriously the company is taking its latest foray into London.
“This latest announcement comes during a new era for our company as we look to grow our portfolio of brands in London… and ensure that travellers continue to enjoy visiting the city and benefiting from our world famous hospitality,” said Hilton Worldwide’s president of global brands and shared services, Paul Brown.
Prospects beyond 2012
The move illustrates Hilton’s ongoing commitment to London. But the planned opening of the two hotels in 2013 also suggests that the world’s biggest hotel chains are not just wowed by the upcoming London Olympics but are also confident in the city’s long-term appeal to travellers.
Interestingly, a study on this blog found that the best Hiltons in London according to TripAdvisor reviewers are invariably the company’s newer hotels; this suggests that the new-build properties are likely to do pretty well if they manage to conform to the usual brand standard.
It’s also refreshing to see that Hilton is not jumping on the boutique hotel bandwagon and seems instead to be targeting a different profile of customer: someone who clearly appreciates the consistency and loyalty scheme benefits of the Hilton trademark.
Photo credits: Hilton Hotels.