Hot deal 4
The deal: as a London Hotels Insight insider you’ll get the Tune “comfort package” included – with TV, 24 hours of WiFi, towel & toiletry rental, room safe and hairdryer.
Hot deal 1
The deal: as a London Hotels Insight insider you’ll receive a complimentary welcome cocktail from Brunello Lounge as well as free WiFi throughout your stay in this stylish Italian luxury gem of a hotel – don’t miss aperitivo time!
Hot deal 2
The deal: as an LHI insider you’ll get a free bottle of champagne in your room on arrival as well as a free English breakfast for two (minimum 2 night stay). Free WiFi is already standard and don’t forget to stay for afternoon tea!
Hot deal 3
The deal: as a London Hotels Insight insider you’ll get several extras at this gorgeously discreet gem (read about the hotel’s service philosophy here) round the corner from Harrods. You’ll love the complimentary cream tea!

Do we really need ‘women only’ service at Dukes?

by Holly on January 17, 2012

I’ve just heard about the latest hotel trend in town – women only rooms.  Well-regarded Dukes Hotel in swanky St James’ is leading the field with its new offering, Duchess Rooms.

Described as ‘a discreet service tailored to female business and leisure guests’, I was interested to find out more about this service.  But closer inspection of the ‘feminine touches’ included in Duchess Rooms reveals a near-laughable amount of cliché, at least to me.  Let’s inspect:

1. A personal welcome card from Debrah Dhugga, the General Manager.

- How charming, I hear you squeal – a real-life, written (photocopied?) welcome message from Debrah.  She is certainly a role model as a high-flying female hotelier and it might inspire a guest who happens to work in hospitality.  But why would I (as a woman) value this more highly than a welcome letter from a male General Manager?  Or am I missing something here?

2. A female member of staff to escort ladies to their rooms and handle all room service and housekeeping requirements.

- Because, delicate flowers that we are, we can’t navigate the complicated corridors of Dukes to find our room alone.  And obviously it would be disastrous to have a man deliver my Chai Tea Latte in the morning…

Check rates at Dukes Hotel

Dukes has some gorgeous public areas in a naturally safe and discreet environment…so why do they assume that women need special mollycoddling?

3. Makeup mirror, hairdryer and accessories are positioned at easy reach from the dressing table.

- Now we’re getting down to business.  Forgetting that I’d expect these things as standard when paying Dukes’ level rates, the important thing is that they’re easily reachable.  Phew, because I lay awake some nights wondering whether I’ll be able to reach my makeup mirror from my dressing table.

4. Smaller size slippers.

- I am woman, therefore my feet are small.  A simple equation, n’est-ce pas?

5. Fresh flowers and a complimentary fruit bowl are available.

- The simple equation generator has been in overdrive, huh?!  Women like pretty flowers and are always on a diet.  Obviously all I want upon finishing a hard days’ work is a lovely kiwi fruit.  And does this mean that the male guests at Dukes don’t deserve free fruit?

6. A choice of glossy lifestyle magazines in every room.

- Because the ‘female business guests’ this scheme is designed for obviously spend their days reading Elle – not, you know, attending important meetings and such.

Check rates at Dukes Hotel

One of the beautiful rooms at Dukes – which recently won the World’s Ultimate Service Award in Hospitality at the World Travel Awards

7. A quiet corner table can be allocated in the dining room, should you wish to dine alone.

- What a relief, Dukes will help me hide my shame at having to dine alone.  Maybe they can provide a paper bag to place on my head too.  Joking aside, I can see where they’re coming from with this – but again, I’d expect this sort of thoughtfulness and discretion to be standard at a 5 star hotel.

Check rates at Dukes Hotel

Whilst I’m sure that this is merely a publicity stunt by an over-zealous hotel PR – ironically, Dukes’ Debrah Dhugga is co-founder of Leading Ladies of London, a group set-up to help women get ahead in hospitality – I’d say it’s one small step for Dukes, one giant leap backwards for womankind…

In fact, the whole Duchess Rooms idea looks a bit of a gimmick to me – and Dukes is already a superb luxury hotel that really doesn’t need one.

But that’s just one woman’s opinion…what do our female readers think?

Search for a London hotel – Book Now, Pay When You Stay

Image credit: Dukes Hotel London.

Be Sociable, Share!

{ 3 trackbacks }

Review of Dukes Hotel ‘Women Only’ Service Published | London Hotel News | Official daily news on London hotels |
February 3, 2012 at 11:43 am
What Women Want From Hotels |
March 5, 2012 at 1:50 pm
London Hotels Try To Please Female Travellers | London Hotel News | Official daily news on London hotels |
March 26, 2012 at 7:46 am

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: