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London boutique hotels round-up – August 2013.

by Saloni on August 30, 2013

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With a rich variety of festivals and events taking place in London this summer, and of course the birth of a royal baby, the capital has been abuzz with visitors making the most of the British summer.  Here we take a look back at the past month on the boutique hotel scene, and look ahead to what awaits in the coming months.

August saw the unveiling of the Rubens at the Palace’s impressive Living Wall.  The wall spans 350 square metres and is covered in a range of foliage, and Red Carnation MD Jonathan Raggett said that the wall “will minimise the hotel’s impact on the environment and also improve the air quality and aesthetic in this part of London.”

Check rates at Rubens at the Palace Hotel

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The Beaufort recently revealed its new autumn package for guests.

Autumn at the Beaufort includes an air-conditioned deluxe room, in-room continental breakfast, complimentary afternoon tea and complimentary drinks between 3-11PM.  The package is valid between September 1st and November 30th.

Book direct with The Beaufort at the best guaranteed rate

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The Beaufort was also featured in London Hotels Insight’s ‘Top Five London Hotels for History Lovers’, due to its location near some of London’s top museums, including the Natural History Museum and the V & A Museum. Other hotels featured included The Dorchester and Claridge’s.

The Hoxton is teaming up with one of the capital’s finest barbers to provide guests with a little extra.  From September 25th, Murdock London will open a pop up shop in the Hoxton for four days, offering male guests the chance to get a haircut, shave or beard trim within the comfort of the hotel. Booking in advance is recommended and also gets you 50% off food at the hotel’s restaurant.

Over at The Arch, a new general manager has been appointed.  Michael Voigt is taking the reins at the hotel, having previously worked as a hotel manager at Pennyhill Park in Surrey and the Four Seasons in Hampshire. Voigt also worked for the London Organising Comitee for the Olympic Games, coordinating accommodation in the Olympic Village.

Check rates at The Arch Hotel

The Arch Entrance

Several boutique properties were featured in Essential Magazine’s ‘Top 10 Four Star Hotels in London’.  The Rubens at the Palace, The Montague on the Gardens and St Ermins Hotel were amongst the top 10.

A new name can now be added to London’s ever-growing roster of boutique hotels.  The Morton Hotel opened recently in Bloomsbury, taking as inspiration the Bloomsbury set of writers who once frequented the area. The hotel has 34 rooms equipped with 42” inch TVs and iPod Docks.

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Check rates at Hotel Indigo Kensington

The historic 19th century Barkston Garden Hotel meanwhile has been re-launched as the Hotel Indigo London Kensington.  The revamped hotel has 100 rooms, and also features a bar specialising in molecular cocktails.  GM Vincent Garrington commented that, “a lot of money has been spent transforming this landmark property into a modern, boutique hotel befitting of the Hotel Indigo brand.”  Approximately £7million has been spent by the Cairn Hotel Group on its redevelopment.

The Independent Hotel Show revealed its shortlist of nominees for the Independent Hotelier of the Year Award 2013 in August.  Amongst the nominees are Terence and Vicky Conran and Peter Prescott of the Boundary Hotel in Shoreditch.  According to the organisers, the award will go to, “the individual who has consistently helped change the landscape of the independent, luxury and boutique hotel sector.”  Last year’s winner of the award was Jeremy Goring of the Goring Hotel.

September is set to see another boutique hotel opening, after the launch date for the London Edition was brought forward.  The hotel will now open on September 12th, more than a month earlier than was previously expected.   The London Edition is situated in Fitzrovia and will feature 173 rooms, a restaurant by top chef Jason Atherton, and two bars.

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Shoreditch is also set to gain a new hotel soon, in the form of the Ace Hotel which is due to open in September with 265 rooms.  Though Ace Hotel’s previous properties are all US-based, the Shoreditch property will be themed around British culture, right down to the clothes that staff wear.  Co-founder Alex Calderwood told Skift.com that, “We want the hotel to be a living part of the community and linked to the local culture.”

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Photo credits: [Duncan], The Beaufort, The Arch, Hotel Indigo, London Edition.

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