Weaving in and out of London traffic on a bicycle might not be everyone’s idea of a good time, but the capital is becoming an increasingly cycle-friendly city. The now ubiquitous ‘Boris bikes’ have done a lot to increase the popularity of cycling in London. Then there’s the planned expansion of the protected cycle lanes scheme and Norman Foster’s ambitious ‘SkyCycle’ plan for 220km of elevated cycle paths in London. Now Qbic Hotel London City is doing its bit to get visitors to the capital cycling around.
As part of its partnership with Bikeworks the hotel has introduced complimentary Qbic-branded bikes for all its guests. There will also be a range of dedicated cycle facilities at the hotel and helmets will be provided. Other aspects of the initiative include the provision of cycling maps for East London and the hotel’s commissioning of CycleEast, a film looking at the popularity of cycling in the East End.
Such schemes are a great way for London hotels to stand out and play an active role in the communities in which they are based.
Qbic aren’t the only hotel supporting a healthy lifestyle. For the Marathon on 13th April, Dukes Hotel are offering runners a special London Marathon package over the weekend to ensure they get a good nights sleep before the big day. Guests who book a Classic, Superior or Luxury room will get an automatic upgrade and all guests will be invited to have dinner in the hotel’s restaurant. The next morning they can return to the restaurant for an early breakfast, to fuel themselves for the big race ahead. Post-marathon they have the luxury of returning to the hotel for a massage and a sit down, as well as the pleasure of a late 5pm check-out.
Other hotels are getting in on the spirit of the marathon too. You can also get a stay at the Savoy for two people for two nights, including dinner and breakfast and a discount on a massage in their Beauty and Fitness Centre. K West Hotel & Spa’s marathon package also includes dinner for two on the first night, with a specially tailored Marathon Menu, but in the morning you get to turn your breakfast into a take-away. After the race you can experience their ‘Snow Paradise’ as part of their hot-cold therapy to get your blood flowing, which is apparently ‘reminiscent of a snow drift’ at a chilly -15 degrees Celsius. Brrr!
The London Olympics may have been nearly two years ago now, but it doesn’t look like hotels are ready to lose the spirit of the Games. Perhaps we’ll see even more sporting deals in the coming months.
Photo credits: Antony Hutchison, Dukes Hotel, Qbic London City.