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The juicing trend comes to London hotels.

by Laura on July 10, 2014

lovage juices

Juice is currently a big thing in the healthy-living world. Fruit juice, vegetable juice, just about any healthy food that can be juiced is being juiced. Many people swear by juicing, as it’s known, as not just a way to lose a few pounds or cut down on junk food but as a way of life.

Green juices in particular are very popular, which are exactly what they sound like – juices made from green foods like kale and spinach. More specifically, the trend is towards ‘cold pressed’ juices, where fruit and veg is squeezed between two big plates instead of being blended. Supposedly, this results in a better, healthier juice.

It’s no surprise then that juice bars have been popping up all over London. Perhaps you’re used to the word ‘bar’ indicating alcohol to be available, but you won’t be finding any beer, wine or rum in these ones – nor even a fruity pina colada. The juice bar trend kicked off in America and soon made its way over to the UK. Now it’s popping up in London hotels too.

Hip Shoreditch-based Ace Hotel is keen to provide food and drink that’s locally sourced and effortlessly trendy.

Check rates at the Ace Hotel

lovage window

As well as brasserie Hoi Polloi, lobby café Bulldog Edition, a lobby bar and a basement bar, the hotel offers freshly pressed juice from its ‘juice window’, Lovage. Possibly the only juice bar in a  London hotel – and certainly the only juice window – Lovage is described on their website as ‘a farm-to-street juice kitchen’, and they’re as serious about their juice as Bulldog Edition is about their coffee.

Lovage won’t be lonely for long though, because another juice bar is soon to open at the new Ham Yard Hotel.

Check rates at Ham Yard Hotel

press ham yard

After enjoying success in New York, Press has already run a pop-up bar at Old Street tube station. Now they’re gearing up to return as a permanent fixture in the Ham Yard development this month. As well as selling from their Soho location, the juice bar will also be providing deliveries to offices and homes, so you can have a healthy juice without going anywhere.

If the juicing trends continues, perhaps even more juice bars will be popping up in London hotels in the near future.

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Photo credits: Lovage/Ace Hotel, Press.

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