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Shop designer labels from a suite at the Sanderson Hotel.

by Laura on April 15, 2016

sanderson virtual mirror

Getting everything you need without leaving your hotel room is a dream come true for some. An experiment from the Westfield London shopping centre will soon mean there’s no need to brave the busy stores to buy designer clothes.

The shopping centre will be putting up an interactive mirror in a suite at the Sanderson Hotel. From April 18th-21st 2016, the hotel’s Loft Terrace suite will be home to the innovative gadget.

Guests will be able to browse and buy designer labels, from Gucci to Armani, without having to leave the hotel. If the mirror is a success at the Sanderson, it could make an appearance at further London hotels too.

The mirror looks like a normal mirror, until someone presses a button to activate it. It shows two screens, one of a video feed with a personal stylist and the other a search engine powered by Google and Westfield. With the help of their very own personal style adviser, the user can find what they want to buy before in seconds. They can make a purchase on the screen, and their products will then be delivered to the hotel within 90 minutes.

It’s not easy to bring everything you need with you when you go away.

Check rates at the Sanderson Hotel

sanderson loft suite

Whether you’re on a business trip or a holiday, sometimes you need something extra. But if you don’t have the time or energy to brave the nearest mall, this solution is ideal. Not only can guests buy something extra to add to their wardrobe but they have someone to help them make their purchase decision too. A survey by Westfield found that a third of people in the UK and US would like a virtual reality fitting room, while 28 percent of people in the UK would like to receive information about products through virtual reality.

As well as enhancing the retail experience, this type of technology can make hotel stays more convenient too. Expanding what room service means in a hotel is something that has been happening for a while. W London has brought people wardrobes and vinyl collections with their room service innovations.

Other hotels have partnered with restaurants and cafes to have food delivered. It’s likely we’ll see similar moves from London hotels in the future.

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Photo credits: Westfield London, Sanderson Hotel.

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