Instagram is one of the top social media platforms for sharing photos, along with Snapchat. London’s hotels use it at varying levels to show off their property and to run competitions.
Some of London’s favourite hotels love Instagram more than others. If you’re looking for some to follow for beautiful imagery or the chance to win a cool prize, try these top picks…
Tune Hotels UK
Tune Hotels UK (@tunehotelsuk) primarily uses Instagram to run competitions. They have two currently running this month, and you still have a chance to win before the deadline.
For the first competition, tag @tunehotelsuk in rainbow-themed photos using #rainbows for a chance to win a night for two in one of Tune’s UK hotels. The competition ends on September 25th 2016. Or try for a personalised tote bag by tagging @tuneshoteluk in your favourite photo of summer 2016 by September 29th.
If you love beautiful interiors, artfully arranged food and peeking into daily life at a hotel, you’ll enjoy Rosewood London’s Instagram @rosewoodlondon.
Recent images include ones from their new hair salon by Matthew Curtis, where they’ve been getting people ready for London Fashion Week. You’ll see pics from around the hotel, from the courtyard to the restaurant.
Don’t look at The Berkeley’s Instagram when you’re hungry. Among other images, they love to share photos of what’s currently on their menus, from burgers and pastries to healthy avocado.
You’ll also find plenty of snaps of their famous Pret-a-Portea afternoon tea, which is inspired by the fashion of the season. In fact, they have just launched a book with images from the tea – you can find videos and photos of the launch and the book on their Instagram.
If you’re a sucker for beautiful and creative interiors, you’ll enjoy Firmdale’s images of their hotels in London and across the pond.
Follow @firmdale_hotels for colourful photos of Kit Kemp’s timeless designs in hotels such as Charlotte Street and Ham Yard. And there are plenty of pictures of afternoon tea for good measure.
The Instagram account for Baglioni Hotels (@baglionihotels) also has a strong international flavour. Although you can spot snaps from their London hotel and surroundings, you’ll also see images from their Italian hotels and stunning shots of Italian cityscapes and landscapes.
They work with Italian Instagram influencers, who visit Baglioni’s hotels and create beautiful and organic photos, instead of just having set-up PR shots. The account is run by Positive Partnerships Limited, who have more than doubled the follower count in the last year.
If food is your thing, check out LHI founder and blogger Rajul’s Instagram @buona.forchetta. Maybe don’t look when you’re on a diet…
We love seeing snapshots of daily life in hotels. What are your favourite Instragram accounts from London’s hotels?
Photo credits: Jason Howie, Tune Hotels UK, Rosewood London, The Berkeley, Firmdale Hotels.