New hotels in London often place emphasis on using space smartly, and sometimes putting location over room size. Two new openings for the capital aim to meet the needs of modern travellers using these principles.
German company, Land Union Group, has just opened Mimi’s in Soho. The 58-bedroom hotel puts location over space, with room sizes ranging from 7sqm to 20sqm, including some without windows.
The mid-market hotel has an international flavour, with German mattresses, Italian cotton textiles, and art by everyone from Warhol to Picasso.
With warm and inviting spaces, the boutique hotel includes a bar with a fireplace and reclaimed oak flooring, as well as bespoke furniture.
Bedrooms at Mimi’s feature underfloor heating, high end finishes, and excellent sound insulation, so you won’t have to listen to your neighbours. They also have flatscreen TVs with complimentary movies and music, free WiFi and rain showers in the bathroom.
Luma Concept Hotel London is another hotel coming up this spring, available to book from the last weekend of April. The Hammersmith hotel uses a similar concept to other stripped-down hotels, offering a “Naked Stay”. There are no frilly extras, but you can request just about anything you want or need.
Rooms include Light, Luma, and Luxe rooms, all of which have a flatscreen TV, hair dryer, tea and coffee making facilities and a Handy phone.
Rooms also come with a Grab & Go Breakfast with fresh coffee and artisan treats that you can grab whenever you want. Plus, you’ll find complimentary WiFi in all the rooms.
The hotel takes inspiration from the nearby Osram lightbulb factory, which dates back to 1881. The location in Hammersmith puts it close to local entertainment and industry, as well as only four tube stops from Chiswick Business Park.
Both of these hotels offer modern hotel options in different parts of London, with different ways for guests to get what they want for less.
Photo credits: Mimi’s Hotel Soho, Luma Concept Hotel London.