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Grab a top secret deal on a leading London hotel.

by Rajul on July 15, 2009

"Top secret" hotels maybe, but you can break the code!

"Top secret" hotels maybe, but you can break the code!

As a regular reader of this blog, you know we love giving you ways to “beat the system” and bag yourself the best possible deal at a London hotel.

This article shows you how to get luxury in London at a big discount with the Lastminute.com “secret hotels” service.  In 10 easy steps you could claim up to 45% off the rack rate and without booking blind.

The whole process should take about 15 – 20 minutes and could save you hundreds of pounds on a 4 or 5 star London hotel.

While it always feels good to get a nice hotel deal, it’s especially so at the top end of the market.  Luxury, after all, does not come cheap especially in a naturally expensive city like London.

Here’s how you can do it:

  1. Go to the Lastminute.com website.
  2. Click on the “hotels” tab.
  3. On the bar to the left, click on “top secret hotels” or try this link to go there direct.
  4. Scroll down and click the “London top secret hotels” link.
  5. This will now list 4 and 5 star London hotels that are making offers so hot, they dare not reveal their identity.
  6. Pick an appealing hotel.  Though you have to commit “blind”, in practice you can often copy-paste the description into Google to identify it!
  7. If the description doesn’t reveal the hotel via Google, check the nearest tube station (use an interactive mapping website displaying hotels) or amenities (e.g. restaurant type if listed).
  8. Check availability and price for the dates you wish to stay.  Note this down but do NOT yet book the hotel.
  9. If you successfully got the hotel name in steps 6 or 7, use the London Hotels Insight meta-search tool (comparing 30+ booking sites) to check the price for the same dates.  Click here and enter the hotel name (left bar) to search and show the cheapest online price.
  10. Whichever is cheaper (either our meta-search or lastminute.com), go ahead and book it!
There's nothing better than luxury when you're not paying full price for it!

There's nothing better than luxury when you're not paying full price!

As you can see, the Lastminute.com “secret hotels” system is designed to allow an upscale hotel sell off cheap rooms without publicising it openly.

However, by following the instructions above, you can see how a little detective work can help you discover the name anyway.

The above “loophole” is possible because Lastminute.com sometimes takes the description directly from the hotel’s standard press release.

Though they’re getting more careful with this, you can often make an educated guess to identify the hotel through the other information given.

After using Google you are sometimes led to bulletin boards which help you name the hotel.  It’s not foolproof but it’s certainly fun to play detective!

Become an informed regular reader of London Hotels Insight, and you’ll soon be aware of all of London’s best hotels.

By the way, we’re not affiliated with Lastminute.com and do not benefit in any way if you book through them.

All we want is for you to get the best possible hotel deal in London – so good luck to you!

Get the best-value London hotel deal from 30+ booking sites in 1 click

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