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Hipster hotels: Shoreditch prepares for a boom.

by Laura on October 22, 2014

ace hotel front

Where the capital’s hotels where once dominated by central and west London, the last few years have indicated a move east. This migration is demonstrated in the recent interest in Shoreditch, where seven new hotels are planned for the area in the next two years.

According to Londonist.com, with the new hotels together with the Ace Hotel, which opened last year, the total number of new hotel rooms in Shoreditch is expected to be more than 1,500. Among the hotels set to open are debut properties from the Nobu Hospitality Group and the Gansevoort Hotel Group, and additional London hotels from established brands such as citizenM and Z Hotels. Although the area is experiencing a surge, hotels such as the Hoxton Shoreditch have been in the area for a while.

Check rates at Hoxton Shoreditch

hoxton shoreditch lobby

But while the hotel boom is great for the industry and for people looking for more choice in hotels, local residents have some concerns. With so many properties springing up, the Shoreditch Community Association are worried that there isn’t enough focus on the local community. They want more retail spaces to balance out the drinking spots that pervade the area, so both residents and tourists spend locally and support the local economy.

Part of the reason the area has become so popular among developers is the availability of buildings and plots, due to Shoreditch’s recent development. There has also been a growing demand for accommodation from the increasing number of people visiting the area for work and leisure. Shoreditch has been lagging behind in terms of hotel space and are quickly playing catch-up.

Check rates at the Ace Hotel Shoreditch

Ace Hotel lobby bar

As well as the hotels from Z Hotels, citizenM, Nobu and Gansevoort, Montcalm will be opening M by Montcalm Shoreditch London Tech City at the end of the year, the former Old Street Magistrates’ Court will become a luxury hotel and the Art’otel Hoxton should be making an appearance too.

Perhaps with the arrival of these hotels, Shoreditch Community Association might get their wish of more retail space, as businesses cater for the increase in hotel guests.

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Photo credits: Ace Hotel Shoreditch, Hoxton Shoreditch.

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