Though there are arguably enough visitors in London to go around (a record breaking 17.4million from overseas last year apparently), competition amongst the capital’s luxury hotels is fierce. In this battle for supremacy, each minor victory – a positive review, a celebrity endorsement – is much sought after.
But one thing that can certainly help a hotel to get ahead is awards…
And in May, everything seemed to go the way of the Corinthia London, with the five-star property winning ‘Best Luxury Hotel in London’ in the US-based Luxury Travel Advisor Awards of Excellence on 18th May. The award was voted for by readers of Luxury Travel Advisor magazine, voting from a shortlist of nominees chosen by an expert advisory board .
Given that the hotel has only been around for 5 years and is in competition with London’s established luxury names (some of whom have been around for decades or even centuries) this is a commendable achievement.
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The hotel also came close to winning ‘Best UK Hotel’ in the separate ULTRA awards, but was pipped by the prestigious Claridge’s. This in itself can be considered an achievement, with the only others to be nominated being the well-established Ritz, Savoy and the Dorchester.
Though the hotel is relatively new, it has a much more historic pedigree, having been built in the former Metropole Hotel building – originally built in 1885 but used by Government agencies between 1936 and the beginning of the 21st century. The newly refurbished Corinthia London opened on the site in 2011, with a total of 294 rooms and 7 suites.
Last but not least, the hotel’s guests seem to think these accolades well-deserved: the hotel currently ranks in the top 10 London hotels on TripAdvisor, certainly no mean feat in such a competitive landscape.
Is the Corinthia’s success a sign of a changing of the guard on the London ultra-deluxe hotel landscape?
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Photo credits: The Corinthia London.