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Firmdale goes free WiFi!

by Saloni on February 7, 2013

As you probably know, London Hotels Insight has been running a free WiFi campaign for several years now.  This is because we have felt for some time that free WiFi in this digital age is no longer a luxury but a necessity. This has sometimes got us into arguments with hoteliers (and IT companies with a […]


London boutique hotels round-up – Feb. 2012.

by Timea on February 29, 2012

With London’s much anticipated Olympic year now in full swing, the capital’s boutique hotels continue to compete for their share of the city’s many visitors from overseas and elsewhere in the UK.  In their bid to stay ahead of the competition, many are seeking to innovate perhaps to distract from all the negative publicity about high room rates. According […]


Land a job in the best London boutique hotels.

by Rajul on September 27, 2011

For anyone seeking to excel in a career in the hotel industry, London has always been the place to be; the golden ticket so to speak.  And in the run-up to the 2012 Olympic Games and beyond, those with a passion to succeed and the ambition to take on some of the capital’s best hotel […]

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London hotel toiletries: what should you get?

by Andrea on November 24, 2010

I know I really should be judging hotels on other features.  Nonetheless, as soon as I get inside a hotel room, one of the first things I want to know is – what toiletries am I going to get? Getting the toiletries right can help a hotel establish its values and brand.  Sometimes you need […]


Firmdale Hotels has done well to sew up some of the top spots on TripAdvisor for its six London hotels.  This has been achieved with a smart blend of good taste in design and attentive yet unintrusive service. Their stylish Soho Hotel for example is a celebrity magnet and consistently in the top 5 London […]


London shopping part 2: where to stay.

by Rajul on May 18, 2009

We identified London’s main department stores in part one of this double feature.  Here we suggest places to stay to make the most of them. After all, if you’re on a “shopping mission” in London, the last thing you want to do is spend time faffing around getting to those juicy stores! Harvey Nichols and […]