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Anticipation builds for London’s first “personality hotel”.

by Jules on March 12, 2012

The lounge design reflects the hotel's stylish atmosphere and "exclusive" attention devoted to each guest - perhaps explaining the "ME" in the hotel's name

The ME London has announced it will officially open its doors on 6th July and we’ve already spotlighted it as one of our top 10 new London hotels in 2012.  Located on the Strand in the old BBC Marconi building, the luxury hotel will have 157 rooms and suites, including the Suite ME – a luxury two floor suite with its own roof terrace, screening room and an event space.

The hotel's rooftop bar will offer gorgeous skyline views of the city

The hotel will also boast two restaurants and two bars – including one on the half-covered rooftop terrace with 180 degree panoramic views over London.  If the image above is anything to go by, it looks like it will be pretty swish!  Another highlight is the adult-only floor which offers complimentary late check-out, 3 pieces of clothing ironed and an iPod.  Free WiFi is also included for all guests throughout the hotel.

To set itself further apart, ME London is promising first-class service through its ”Aura Managers” – whose job is to get to know each guest personally and know London back-to-front to offer totally bespoke advice.  Parent company Melia describes Aura Managers as a combination of concierge, DJ, stylist, tour operator, personal confidant and private secretary.  That reminds us a bit of the butlers at The Lanesborough.

We just hope they are good with names because with 157 rooms that is potentially 314 different guest names to learn every night!

If this image is anything like the hotel, ME London will be blinging!

The hotel was originally set to open in the spring but the opening was delayed – we’re crossing our fingers they won’t delay the opening again so that the hotel can welcome guests in time for the Olympics and we can add it to our expanding list of free WiFi London hotels.

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Photo credits: ME London (Melia Group).

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