London Hotels Insight provides up-to-date, independent advice for your perfect stay in London. We research guest feedback, meet management and identify hotels at the top of their game.
Top tips for top London districts: South Bank.

A walk along the South Bank offers the perfect vantage point over prime London attractions
The beauty of London is that it has something for everyone, whether you’re into culture, food, clubbing or even celeb spotting!
In this series of articles, London Hotels Insight brings you the capital’s top districts and some on-trend hotels to make the most of them.
We start in perhaps the most attractions-dense area of London: the South Bank. This area is one of London’s most popular cultural hotspots, with masses of things to see and do throughout the year.
Just stroll its length on the riverside walkway and you’ll see top cultural attractions like the Southbank Theatre and Tate Modern as well as capture iconic views from places like the OXO Tower and London Eye.

If you start your walk from the London Eye you'll quickly discover several of our recommended South Bank highlights
Our top picks:
- The exuberant street performers, for the sheer childish pleasure of life-like painted human statues and other performances;
- Bargehouse, for its avant-garde gallery space;
- Caffè Vergnano, for a coffee which even Gordon Ramsay rates!
- Vinopolis, true heaven for wine-lovers.
- Many street festivals and events depending on the season. Check the South Bank London and South Bank Centre websites for further info.
Staying near the South Bank is also great for sampling the delights of Borough Market as well as for exploring some lovely historic London pubs.
Don’t miss the chance to enjoy a ride on the London Eye while you are there, perhaps taking a “night flight” as we did.
Which hotel should you pick to sample the area’s many delights?
If you’re on a budget, London Hotels Insight recommends the Premier Inn County Hall: reasonably-priced, well-located (right opposite the Eye!) and with friendly, efficient service to boot, especially for families.
Check best rate for Premier Inn County Hall from 30+ hotel booking sites

Premier Inn County Hall offers clean, functional rooms right next to the London Eye at a reasonable price
If you have more to spend, you could stretch to the Marriott County Hall for its marvellous views and family-friendly facilities or perhaps the spacious rooms at the Plaza on the River.
Check the best rate for Marriott County Hall from 30+ hotel booking sites
Check the best rate for the Plaza on the River from 30+ hotel booking sites

Plaza on the River gets good reviews on TripAdvisor for its nice rooms overlooking the South Bank
You could also opt for the brand-new Park Plaza Westminster Bridge – currently going through its “soft opening” and soon open to the public.
Check the best rate for Park Plaza Westminster Bridge from 30+ hotel booking sites
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Photo credits: Premier Inn, Plaza on the River.
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